Host your ROLLER online checkouts from your own custom website domain with custom domain support for online checkouts.

When a customer wishes to purchase a ticket, rather than directing them to a ROLLER domain or running a checkout via an iFrame, custom domains allow you to seamlessly add ROLLER checkouts to your own website.  

This provides two benefits:

1. A seamless guest experience, from entry to your website to purchase, maximising online conversion rates.
2. Full conversion tracking throughout the online purchase process – via a Facebook pixel or Google conversion snippet – greatly improves the performance of your programmatic marketing.

Setting up a custom domain requires a bit of technical know-how and access to your website’s domain name hosting service, so if you’re not familiar with DNS configuration, we strongly recommend that you simply email the instructions provided to your IT specialist and have them do it for you.

To set up your custom domain, navigate to Apps > Online checkouts > Custom domains.

First, you’ll need to choose and enter a subdomain that you’d like the checkout to live on. That might be “tickets.yourdomain.com”. When you click continue, ROLLER will generate the required DNS records. 

This record generation could take up to 60 seconds to execute depending on background services. When completed, you will be presented with a set of DNS records that need to be added to your domain name hosting service.

Then, if you’re familiar with domain configuration, you can use the DNS records to configure them with your domain provider. 

Once the DNS records have been added to your domain name hosting service, return and verify by clicking the Check verification button.

It’s possible that after the DNS records are added the verification will fail like this as different domains can take longer for changes to propagate over the internet, sometimes taking up to 12 hours. 

Check back periodically every 4 hours or so until the Check Verification process results in this verified status.

Then you can head to the online checkout, copy the new URL for the online checkout hosted on a custom domain, paste the URL into a browser and test that it operates correctly.

Once you're happy that the full checkout experience operates correctly on your domain you can update your website and social links to direct traffic to this new URL.

Improve your conversion rate for free with Custom Domains during our public beta from now until June 30, 2022. Contact your account manager or contact support to join the beta.