Maximise membership revenue with Smart Dunning
ROLLER Payments customers can now leverage advanced machine learning and network signals to maximize recurring payment collection and prevent involuntary membership churn.
Dunning is the process of collecting your guests recurring subscription payments and recovering failed subscription payments. An intelligent and detailed dunning process is critical to minimize involuntary membership churn and maximize subscription revenue.
Recurring memberships provide venues with valuable and dependable revenue, resulting in higher guest lifetime value, build brand loyalty and encourage repeat visitation.
ROLLER’s Smart Dunning leverages Adyen’s technology and network to maximize recovery. Adyen is recognized as the leader in the global payments industry, powering ROLLER Payments along with known brands such as Spotify, Uber, eBay, McDonalds and Groupon. Adyen’s vast network analyzes billions of transactions daily and uses machine learning to assess factors such as decline codes, card scheme and cardholder information in order to determine the optimal times to trigger a payment attempt.
To enable Smart Dunning for your venue, log in to Venue Manager and navigate to Settings > Integrations > ROLLER Payments. Here you can enable Smart Dunning and set the payment recovery period. When enabled, Smart Dunning will commence after a second unsuccessful attempt by ROLLER to process payment. It will be executed automatically as a background task by Adyen, allowing you to focus on other areas of your business instead of chasing payments.
This feature is available to all venues using ROLLER Payments and can be enabled within Venue Manager. Additional fees apply starting from $2 USD per successfully recovered payment via Smart Dunning. For more pricing information contact ROLLER Support.